Urban-Ethnic Dresses

In today’s time of turbulence when everything is undergoing transformation, Indian fashion façade is undergoing a shift too. But one thing that remains perennial is our love for Indian ethnic wear. Though we have embraced the changing style sensibilities of the world with wide arms, we have been successful in keeping our traditional roots and regal inheritance of style intact. That said, we do see a change in the preferences of people these days as against what they used to wear a decade back. Gone are the days when there was just one shop in your locality from where your mother along with all other aunties residing in the neighborhood went to buy that single outfit which you wore to your cousin’s wedding, festivities with friends and maybe even Diwali. What has changed in present times is that we have a myriad of options available – options as to color and cut, fabric and style. Just think of the array of illustrious fabrics available to us like brocade, silk, taffeta, crepe de chine, and chiffons. The multitudinous embroidery and embellishment on these fabrics add to the royalty of an outfit and the style makes dressing in Indian Ethnic Wear all the more fun.

Clothing serves as a powerful way to express and communicate one’s identity. The way you dress up at an event says a lot about the image you want to portray to the world. trueBrowns' dress gowns are one of the most versatile women's clothing. By layering it up, you can change a casual dress to business casual. Our dress collection is a mix of long flowy silhouettes to mini dresses. Made from organic cotton and linen fabric, these are perfect for summer. The design and patterns of these dresses emphasize on providing women options to keep themselves comfortable. It’s one of the most popular choices of women during the summer season. The collection consists of Linen cotton long tier dresses, Jute and lace dresses, Chikan and brocade dresses, Ikat and booti work dresses; the options are endless. You can pair the chikan and brocade dresses with some heavy dupattas and statement earrings, and you are ready for an in-house family function. Other than being versatile, our collection is created from eco-friendly fabrics which are easy both on the skin and the environment. Being a sustainability centric brand, we work on creating clothes that are classic and contemporary with a modern twist.

Even though the gown has become almost mainstream at Indian weddings, it’s still mostly reserved for functions such as the cocktail or sangeet that are more informal. Many ladies still prefer quintessentially Indian ensembles for traditional dos. But if you’re someone who just can’t get enough of gowns then keep reading to check out the various kinds of gowns that can work for every Indian wedding function.

Mehendi: The mehendi or henna ceremony is usually the kick off for all the wedding festivities. It used to be customary to stick with simpler Indian outfits like anarkali suits or light flowy lehengas but don’t let the set precedents stop you from wearing what you love. Bright and bold hued gowns in relaxed silhouettes like fit and flare or A-line styles can look just as stunning at the mehendi. Pick something peppered with embroidery with an ethnic flavour and you have yourself the ideal mix of both worlds.

Sangeet: Gowns at the sangeet are becoming excessively common these days especially thanks to the comfort of being able to dance all night without having to worry about drapes coming undone. If you dabble with outfit experimentation then this is your event to really pull out all the stops. Every season has some massive trends so this is the night to pick your favourite and scratch that style itch. Gowns with back or side capes, draping details and plunging necklines are all hugely trending for the upcoming wedding season.

Wedding: This is when things get complicated as Indian women are heavily influenced to wear ethnic styles for the wedding. If you can withstand all the useless advice about what you should wear and know that you’re going to dress to please yourself rather than others then nothing can stop you from wearing a gown at an Indian wedding. With Indian designers churning out innumerable saree-gown creations there is no better time than now to rock a gown at an Indian wedding. Take your pick from bold or pastel colours and statement or intricate embroideries depending on your personal style. Saree gowns have all the drama and grandeur of sarees minus any of the hassles making them perfect for the clumsy or lazy fashionista.

Reception: Gown connoisseurs can rejoice as more and more Indian couples are opting for theme receptions or sit down dinners. Even conventional receptions have started taking on a more western slant making it easier than ever to wear a gown for the occasion. The reception is still a formal event so it’s best to pick ostentatious gowns in classic silhouettes. You can choose from a myriad of colours combinations but ensure that the gown is dressy and appropriate as you’re likely to meet people from all ages and backgrounds.