Conscious Consumption

“As consumers we have so much power to change the world by just being careful in what we buy” — Emma Watson


We live in a consumption-driven society, meaning purchases aren’t just economic actions. They come with socio-cultural and psychological implications as well. Conscious consumption simply means participating in the economy with more awareness of how your consumption habits impact society at large.


Being conscious consumers, we can use our individual actions to help create global impact, and so consuming is seen as a form of voting by using purchases to support businesses that promote the values these consumers see as important. It means to minimize impact; consuming differently, without excess or waste, so that there is enough, for everyone, forever.

More conscious consumers mean more people making better choices and contributing to sustainable living on our planet.


It’s important to know your brands and know their values. Before making a purchase, do a quick search to learn more about the company. 


“There is no beauty in the finest cloth if it makes hunger & unhappiness” — Mahatma Gandhi


A slow, ethical fashion honors the thoughtful, traditional fashion timeline as well as artisan-made, handcrafted goods. And a zero waste policy prioritizes used, up-cycled, and recycled materials while minimizing waste in the production process. So, conscious consumption in fashion focuses on becoming aware of the histories and impacts of fashion purchases — like learning where a product came from, what it needs to be taken care of & where it will be disposed of afterwards. 


At trueBrowns, we stand behind our values through carrying out sustainable practices & conscious initiatives. We have constantly wanted to add value to a sustainable lifestyle in any way we can and hence we are moving towards a journey of Conscious Collaboration with brands that feel the same. 


By taking a few steps forward from Conscious fashion to a Conscious lifestyle, trueBrowns is on a continuous journey to make the earth a better place to live in. While trueBrowns set out on a journey of making choices that are responsible, we have kept in mind that “Sustainable lifestyle is driven by an intention to navigate life with a sense of self-awareness that fuels your choice & directly impacts your experience in life.”

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