Back to the Roots: A Journey to Simplicity and Soul

Contents

  • Introduction: The Art of Staying Connected to Our Roots
  • Cotton: A Return to Our Origins
  • Cotton Bestsellers You Need In Your Closet
  • Breezy Cotton Kurta Sets For Women
  • Trendy Cotton Co-ord Sets
  • Must-Have Cotton Pre-Pleated Sarees
  • Elegant Cotton Dresses
  • Shop trueBrowns With Ease


Introduction: The Art of Staying Connected to Our Roots



Just a little nudge and suddenly we realize how far we’ve come. Surrounded by a concrete jungle fueled by ambition and excitement, a yearning for simpler times fills us; to detach ourselves from this fast-paced existence and tether ourselves to what nurtures and heals us. Simply put, we ache to return to our roots. We long for ancient forests, terracotta pitchers, walking barefoot in the rain, flying kites, eating from brass plates, jute bags full of vegetables, making rangoli, writing with a pencil, and being in the moment, completely.

trueBrowns recognizes this longing and resonates with it. ‘Back To The Roots’ represents a journey, to nature, our origins, and our authentic selves. In it lies a sense of purpose for more conscious choices that foster growth and celebrate individuality. To put it plainly, it is about reconnecting with where you came from; a place of calm that’s always within you but drifts away with passing time. This reminds you to slow down and rediscover the essence of who you are. Going back to the roots is about embracing simplicity, authenticity, and recognizing what truly matters. And what’s more rooted in our history than cotton, a fiber that has traveled through revolutions, leaving a deep impression on India’s cultural tapestry.


Cotton: A Return to Our Origins



Sooti. A yarn that weaved castes, allegiance, and emotions into a single tapestry during the Freedom Movement. At a time when India was churning, trying to reclaim its power, cotton emerged as a symbol of liberation and a connection to its roots. And so the journey began, from the clanking hand-operated looms to the mass-produced textiles we have in our wardrobes today. An ancient fiber, cotton has a legacy of 4,500 years and has enamored several civilizations with its quality and lightness. In the 1st century CE, the Romans were enamored with Indian cotton, describing it as "woven air." This fabric became so popular that it significantly impacted the Roman economy, eventually leading to its prohibition.

The extensive history of cotton and its prominent position in the Indian textile industry is undeniable. Synonymous with the ‘New India’, cotton has reached an artisanal zenith in the past few decades, putting down roots through crafts, blends, and forms. From its soft, breathable texture to its enduring connection to nature, cotton has become a part of our story in an inseparable way. trueBrowns celebrates its rootedness by including this significant textile extensively throughout its many collections. Cotton remains a vital part of its design language, offering many styles across different categories - Kurta Sets for women, Co-ord Sets for women, Dresses for women, and Sarees for women.


Cotton Bestsellers You Need In Your Closet



During the balmy summer months in India, cotton is a must-have. Cool, comfortable, and homegrown, cotton styles from trueBrowns redefine ultimate summer fashion. Whether heading for your next tropical trip or dressing for work, having these cotton bestsellers will help you put your sartorial foot forward.

Here are some of the best-selling cotton ensembles across various categories:


Breezy Cotton Kurta Sets For Women



Crafted out of breathable and soft cotton, kurta sets for women are perfect for everyday elegance, whether brunching with friends or putting your best foot forward at work.

Our Bestselling Kurta Sets:


Trendy Cotton Co-ord Sets



Stylishly coordinated for a modern vibe, the cotton co-ord sets for women are your ultimate blend of comfort and versatility.

Our Bestselling Co-ord Sets:


Must-Have Cotton Pre-Pleated Sarees



trueBrowns ready-to-wear sarees add a perfect contemporary twist to any festive celebration. They’re easy to drape, pre-pleated, and effortlessly glamorous.

Our Bestselling Sarees:


Elegant Cotton Dresses



trueBrowns cotton dresses take you from AM to PM effortlessly, while keeping you cool and comfortable thanks to flowing silhouettes.

Our Bestselling Dresses:


Shop trueBrowns With Ease


Discover effortless shopping at trueBrowns, where comfort meets style. With detailed descriptions, size guides, and styling tips, finding your perfect outfit has never been easier.  

Celebrate your story with trueBrowns, crafted in breathable cotton and timeless fabrics to highlight your individuality. Explore versatile fashion, empowering, and uniquely you.



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